Merchants and especially Bar owners have been celebrating non-stop since last night when the Wisconsin badgers sewed up a Rose Bowl slot with a sportsmanlike 70-31 victory over the Nebraska Cornhuskers in the Big 10 Championship game.
The Badgers skipped old school and single wing to go right to primordial with 48 rushes for 542 yards and a modern-day football low of 8/40 passing for 101 yards.
This was so brutal that Woody Hayes came out of the grave to secure a seat at the game.
Did this game erase an embarrassing 7-5 record going into the game. No, but nobody in Wisconsin cares.