Some (OK all) potential car buying customers are confused by the bizarre naming rituals for Lincoln and Cadillac models. Lincoln has the MKS, MKZ, MKT, MKK and MKC. Cadillac has the ATS, XTS, CTS and CTS-V. While these names are obviously superior to the recognizable names such as Continental, Town Car, Eldorado etc., Tom promises that his encryption software will produce the ultimate in confusing model names.
A hush goes over the room as Tom engages his exclusive encryption software as it shudders and spits out the Lincoln KKK and the Cadillac SOB.
Marketing staff from across the country proclaim. “Tom is a genius”.